Chat Over Video
THE CHALLENGE:
Our main aim is to have a significant lead in the market share over Chinese manufactures such as Oppo, Vivo & Xiaomi.THE OUTCOME:
Samsung Exclusive On-Device Innovation. Chat over Video is a streamlined multitasking experience. It allows users to chat simultaneously while watching videos, without interrupting their video experienceIMPACT:
Chat over Video has been selected for global & local launch. Launched in 2018 in Samsung Galaxy A6 Plus, J8, On 6, On 8 series smart phones. Chat Over Video feature became one of the key feature differentiator for Samsung online campaign of Mid segment Galaxy smart phones. This feature has received great feedback in market, helped Samsung to secured 3% more market share in mid segment total sale in market.PRESS:
Marketing campaign of Chat Over Video feature launched to promote it in YouTube which got overwhelmed response by netizens. It got 7.7 M views on YouTube.
https://www.samsung.com/in/support/mobile-devices/galaxy-m-series-chat-over-video/
During the consumer research, we found many eye opening revelations like – millennials are living a very busy lifestyle, which demands them to be more productive at everything they do. Social content creation & consumption is trending up and mobile data is no more concern for them. They are quick to embrace apps which enable them to do more. User are living two identities i.e digital and physical. Other interesting trends were also observed among the millennials (GenY users). Some of their aspirations are:
I Follow, so I can Lead
Struggle to stand out in social media
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