Quick Discovery

THE CHALLENGE:

In Smart Phone mid segment between (180$ – 220$), the key buying factor for consumers was Innovation in smart phone camera. In retail, this segment consumers were constantly exploring camera differentiation features beyond capture photo or video. They were seeing smart phone camera as a social tool to stay socialized, explore then just capture a moment.

THE OUTCOME:

Samsung Exclusive Feature, An Augmented reality experience in camera view finder for explore new places to hangout in Social Camera. Tap on location Icon to enable the AR view, set category & distance to suit user requirement. Then scan for Social places, Restaurants, Shops & more in camera live view. Then tap on any location card on screen to know more details like direction, review etc

IMPACT:

Quick discovery AR feature was launched in Galaxy J7 Max & J7 Pro mid segment. This was On-Device key USP feature. It stood out as most innovative & futuristic product for Samsung mid segment smart phones & received lot of attention among the targeted user base. It has help Samsung to have clear innovation edge against its competitors in Mid Segment Smart Phone.

PRESS:

Press released by Samsung News Room & couple of other media houses
https://news.samsung.com/in/edit-share-discover-social-camera-reduces-gap-between-camera-gallery
https://estore.fdl.com.bd/microsite/galaxy-j7-max/social-camera/index.html

While exploring new places & he happens to like any & wants to leave digital foot print behind. He can use Samsung camera AR Mode in the view finder, where he can pin the location with a like. As the real location starts getting several digital likes by the fellow travelers, it start gaining popularity & show its presence in Samsung View finder AR mode. The instant discovery feature adds a whole new dimension through the augmented reality camera that allows users to discover their surroundings for popular photography spots, restaurants and shopping areas.

GIF image showing the AR view in smart phone view finder after user activate the AR mode beside the click button

To see augmented views to discover their popular surrounding spots user just need to pan their camera to explore them. The interface offers the flexibility to set the radius Limit of his surrounding, also can Choose & add filter to the places to get specific results & avoid clutter in the phone screen. Quick discovery gives instant results on the go without the need to search for it

Social Footprint promotional video was launch in digital media to promote the feature

THE CHALLENGE:

THE OUTCOME:

IMPACT:

PRESS:

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